Friday, October 3, 2014

BBC News - Taboola: The internet firm at the forefront of 'click-bait'

BBC News - Taboola: The internet firm at the forefront of 'click-bait': "A charming Mr Singolda, 32, who is the company's chief executive, jokes that we only have ourselves to blame.

"The problem is that for everyone who hates one piece of content, many others love it, and click on it," he says.

"So we register it as a popular story, and leave it up, so more people can see it. If no-one clicked on it, or tweeted about it, then we would remove it."

He adds: "A journalist once complained that he was always seeing stories about [reality TV star] Kim Kardashian on Taboola. So I asked him if he ever clicked on them, and he said yes. So I replied, 'What are you calling me for then?'""



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