BBC News - Ecommerce: Tabaski rams bought in Paris, eaten in Dakar

BBC News - Ecommerce: Tabaski rams bought in Paris, eaten in Dakar: "Home delivery in countries where the transport infrastructure may be lacking, and mapping isn't accurate presents a challenge. Then there's the lack of standardised addresses - making local knowledge vital.

"A lot of our customers put things that help, like this is next to this school, or this very famous point of the neighbourhood. Often for the first delivery we do the last 200m on the phone," says Mr Liautaud."



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