Google is building its own in-house incubator | VatorNews

Google is building its own in-house incubator | VatorNews: "Over the last few years Google has been one of the leaders when it came to mergers acquisitions, gobbling up startups left and right. What if it could find, and nurture, those startups in-house, though? That would save it both time, and potentially money, if it wanted to bring them on board. 

Now that's just what the company has done, launching a new incubator so that teams within Google can work on their projects, according to a report from The Information on Sunday. 

Called “Area 120,” it will be overseen by Don Harrison and Bradley Horowitz, who are both long-time Google executives. Harrison is Vice President of Corporate Development, while Horowitz is VP of Streams, Photos and Sharing at Google.

To join, teams of Google employees have to submit a business plan and apply. If they are accepted, then they are allowed to work full-time on their idea over a few months. After that, they'll be given the opportunity to pitch Google on creating a new company, and for additional funding.

If successful, these companies would obviously immediately be on Google's radar for a potential "spin-ins," where they would be acquired by Google to become part of the family. The company would get a first look at some emerging startups, and gobble them up before they can go somewhere else."



'via Blog this'