Wednesday, April 15, 2015

"Give one": What happens after you buy TOMS? | WhyDev

"Give one": What happens after you buy TOMS? | WhyDev: "One for One. You buy shoes; we’ll give a pair away in a developing country. Makes you feel warm and fuzzy all over, doesn’t it? Knowing you’re helping a barefoot child in need?



 TOMS Shoes aren’t big in Australia, so I’d never bought any. But after being in Kenya for five months, I was swamped with them. 27,000 pairs, to be precise. I worked with a branch of the Kenya Red Cross, one of TOMS’ 100+ partner organisations, and I was asked to head up the distribution of free shoes. The Kenya Red Cross is primarily volunteer-run, and it took around 40 volunteers to do the distribution.



 Their past shoe distributions had been marred with problems. Previously, TOMS had organised for around 10,000 primary school students to come to a single school to receive their shoes. Unfortunately, some schools couldn’t afford transportation and were unable to attend. Even without the full list of schools in attendance at the distribution, there still weren’t enough pairs for all the students who’d been told to come and get them."



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