Carrie Hessler-Radelet: Peace Corps Volunteers Extend Malaria Efforts to Villages and Towns Across Africa

Carrie Hessler-Radelet: Peace Corps Volunteers Extend Malaria Efforts to Villages and Towns Across Africa: "In rural Burkina Faso, Peace Corps volunteer Bridget Roby noticed that though members of her community had life-saving mosquito nets, not everyone was using them. The Global Fund and PMI deliver millions of nets every year, and the vast majority of those are used and cherished. But every net that goes unused is a child unprotected, a chance to do better.

When Bridget looked at her community and thought, "We can do better," the solution that jumped out at her was... to take pictures. She asked every mother who was already using her net to pose next to it for a picture, then she posted those on the wall of the health clinic as a public honor and reminder. Soon those who had not been using their nets were approaching Bridget to ask, "Can I have my picture taken? I use my net now." Bridget had helped change the social norm."

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