6 reasons companies fail to reach the bottom of the pyramid - Contributor: Ezequiel Reficco | Devex: "Early studies on the BoP relied on the premise that large companies, with their financial muscle, distribution channels, technological know-how and managerial sophistication, are best positioned to meet the challenge of serving the poor. This assumption continues to guide the efforts of multilateral agencies, NGOs and development organizations that work on market-oriented solutions to poverty.
In practice, however, large companies have been less than fully enthusiastic when given the chance to engage the low-income segment commercially."
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Thursday, April 18, 2013
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