A vision for sustainable living - Sponsored interview: Karl Hofmann | Devex

A vision for sustainable living - Sponsored interview: Karl Hofmann | Devex: "The crisis of 2008 brought business even more to the foreground. Now there is this enormous force of young and digitally-savvy consumers aggregating themselves. There is an enormous pressure on planetary boundaries with the population increase in the East and South. Then you have a government process that, because of all these shifts, is becoming very difficult. So companies like ours and nongovernmental organizations like PSI are now the glue, and consumer expectations are high.


Our learning was that we have to impact the total value chain. This is not corporate social responsibility anymore; this is taking co-ownership to reverse some of these negative trends and contribute to issues of health and sanitation, of food security, of equitable growth. Partnership is a tremendously important piece that we learn more about each day. We are also tackling the challenge of taking our work to scale. There are tremendous things happening with PSI, UNICEF, and the Bill & Melinda Gates Foundation. But how can you scale it faster, while continuing to share the same values?"

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