Queens of Africa Dolls Outsell Barbie in Nigeria: "When Taofick Okoya's daughter told him that she wished she was white, the Nigerian entrepreneur decided to help her fall in love with her natural black beauty. Sensing that her fair-skin worship was due to all of her favorite storybook, cartoon, and toy characters being white, Okoya began to imagine a world where Nigerian girls played with, and looked up to, black characters.
That was in 2007. Eight years later the Queens of Africa dolls outsell Barbie in Nigeria. Modeled after the three biggest tribes in the country, the dolls each represent a different progressive value meant to empower black girls in their youth and in their careers. Nneka is Igbo and represents love. Azeezah is Hausa and is the queen of peace. In the music video created for the dolls, the Azeezah doll is seen holding a #BringBackOurGirls sign. Finally, Wuraola, the Yoruba doll represents endurance. “Water is soft, this is true, but it can break a rock,” she sings in the “Queens of Africa” song. The dolls are available in various outfits, though the traditional attire is the most popular."
'via Blog this'
Wednesday, January 21, 2015
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