Friday, September 12, 2014

From Poverty to Power » How to write about development without being simplistic, patronising, obscure or stereotyping

From Poverty to Power » How to write about development without being simplistic, patronising, obscure or stereotyping: "It’s all very well writing for wonks, but what about the poor comms people who have to make all those clever ideas about nuance, context, complexity etc etc accessible to people who don’t spend all day thinking about this stuff? Oxfam America’s Jennifer Lentfer has a good piece on this on her ‘How Matters’ blog, discussing her work with a class of international development communications students. Her central question – ‘How can a new generation of communications professionals embrace nuance without turning the public off? (After all, nonprofits are competing against cat videos)’"



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