Grocers Introduce Kid-Friendly Snack Section In The Produce Aisle : The Salt : NPR: "Bolthouse Farms, the food company that rolled out the successful extreme baby carrot campaign, is behind the effort.
The company has been developing products such as pureed fruit tubes that kids can suck and slurp, all-fruit smoothies and bags of baby carrots called Veggie Snackers that come with pouches of bright-colored, bold-flavored seasonings.
When kids open the package and shake in the seasoning, the carrots take on some of the characteristics of chips like Doritos. "They give you that crunch and flavor," says Jeff Dunn, CEO of Bolthouse. "You're going to lick your fingers, and get that same sensory [experience] you get with salty snacks.""
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Wednesday, August 27, 2014
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