Monday, May 25, 2015

When raising awareness backfires | Life and style | The Guardian

When raising awareness backfires | Life and style | The Guardian: "Troublingly, awareness can also influence what people define as a serious problem to start with. That’s one interpretation of a recent economics paper exploring why people tolerate rising levels of inequality: one big reason is rising inequality itself. Incrementally, as inequality worsens, so our baseline of how much inequality feels acceptable creeps upward. The solution can’t be to keep people in the dark about the scale of inequality, the risks of smoking, etc. But these findings are a reminder that shouting about a problem doesn’t mean you’re helping to solve it. Consider this column an awareness-raising campaign about the limitations of awareness-raising campaigns. Which means I’ve probably made matters worse."

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