BBC News - The low cost technology saving premature babies' lives: "Engineers at GE's technology centre are stripping down lifesaving, high tech medical devices of all their frills to understand how to create products that are affordable.
This project is now widely quoted as an example of "reverse innovation".
This is where large global companies design products in developing markets like India and then take the successful creation back to international markets to sell.
After success in the domestic market, GE now sells the warmer in more than 80 countries."
'via Blog this'
Tuesday, August 27, 2013
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