Do farmers get the message? - AlertNet: "The game of communication is indeed a complicated one, and prone to failure if it is not closely moderated. This fact is especially true when attempting to convey a complicated theme—such as climate projections or weather information—to an audience with no background or even cultural reference to the subject, across multiple levels of information technology.
This is the challenge facing researchers with the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) as they attempt to help farmers cope with increasingly erratic climate and weather patterns via improved information and advisory services, ones that connect all the way to the “last mile.”"
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