BBC News - The drive to make giving more effective: "It is no wonder then that philanthropists are becoming more and more concerned that the money they are donating is being used effectively.
"I don't see it as giving it away. I see it as investing it for the common good," says British philanthropist Sir Tom Hunter.
"It's not just 'here's some money' - we really do see it as an investment. We're looking for a return - it's different to investing for profit, but we still want to measure things in charitable investments."
According to the Charities Aid Foundation, who surveyed those who made the 2012 Sunday Times Rich List - a list of the 1,000 wealthiest people and families in the UK - 88% say they will only invest in charities who demonstrate their impact clearly.
And 81% think that giving strategically is important."
'via Blog this'
Tuesday, October 2, 2012
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